Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

4 Ways Running Boston’s Chase Corporate Challenge is Like Social Media

by Shaun Campos June 2, 2011

Later this afternoon, over 12,000 runners from over hundreds of companies will meet at Boston Common to run in the annual JPMorgan Chase Corporate Challenge. With Mr. Marathon Man Ty Velde at the helm, and the up and coming sensation…

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Social Media

Twitter Announces Launch of “Follow Button”

by Andrew Abrahams May 31, 2011

Today, Twitter announced the launch of their new Follow Button. Twitter reports this new button for sharing is “a new way to discover and instantly follow Twitter accounts directly from the websites you visit everyday.” More simply put, the…

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Social Media

Social Searching: Personalizing the Web

by Andrew Abrahams May 31, 2011

Social search is changing the priority of which information is delivered to users. Traditionally search engine result order has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to…

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Social Media

10 Reasons Why Facebook is Taking Over the World – Reason 1

by Andrew Abrahams May 28, 2011

This is the last blog post is part of a ten part series. Look back in our blog for each of the 10 reasons why Facebook is taking over the world. Or, download the full printable infographic on the Overdrive Interactive…

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Social Media

10 Reasons Why Facebook is Taking Over the World – Reason 2

by Andrew Abrahams May 27, 2011

This blog post is part of a ten part series. Stay tuned every day for the 10 reasons why Facebook is taking over the world. Or, download the full printable infographic on the Overdrive Interactive Facebook page. 2. Facebook is a…

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Social Media

How To Use LinkedIn In Your Social Media Strategies

by Andrew Abrahams May 17, 2011

Often times, LinkedIn takes a backseat to Facebook and Twitter in social media marketing. However, being the largest professional network comprised of more than 100 million users worldwide, this platform has been established as a very powerful site. Whether B2B…

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Overdrive

Overdrive Wins the 2011 NEDMA Lighthouse Award!

by Andrew Abrahams May 13, 2011

During the 2011 NEDMA Direct Marketer of the Year Banquet, several industry leaders were recognized for some of the most significant direct marketing accomplishments in the industry. This year, Overdrive Interactive was honored with the 2011 NEDMA Lighthouse Award, one…

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Marketing

The 2011 NEDMA Annual Conference

by Andrew Abrahams May 13, 2011

On May 11th and 12th, several members at Overdrive Interactive were fortunate to attend the 2011 New England Direct Marketing Association Conference at Bentley University. Many speakers, including Overdrive CEO, Harry Gold, and Director of Analytics, Jeff Selig, presented among…

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