Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

Tweets Spread the News of Osama Bin Laden’s Death

by Andrew Abrahams May 2, 2011

The death of the world’s most wanted man was announced late Sunday evening, and confirmed by White House officials, news agencies, and individual sources in the form of tweets. With the real-time capability of the platform, and the urgent exchange…

Read the full article

Social Media

The Viral Power of Facebook

by Andrew Abrahams April 13, 2011

With Earth Day approaching quickly on our calendars, how are you planning on celebrating the wonder and beauty of our planet? Greenpeace has created an interactive and provocative viral campaign on Facebook to stop the social networking site from using…

Read the full article

Social Media

How to Score Higher Engagement Levels on Facebook

by Andrew Abrahams April 11, 2011

It’s one of the never ending struggles that companies building their presence online are faced with, leaving many unsure of their social media strategy. How can you increase user engagement on Facebook? A recent study shares findings that suggest three…

Read the full article

Social Media

Twitter Offers Deeper Insight to Advertisers with New Followers Dashboard

by Andrew Abrahams April 7, 2011

Twitter has continued to improve its advertising suite, and with that comes the launch of its new Followers Dashboard. All businesses who invested in any of Twitter’s Promoted Products is now being offered this new feature – a measurement tool…

Read the full article

Advertising

Would Twitter Brand Pages Disturb the Flow of Twitter?

by Andrew Abrahams April 5, 2011

Recent reports show details that Twitter is currently working on developing a new kind of profile page for business accounts. Comparable to Facebook Pages, sources suggest that Twitter business pages will provide an expanded space beyond the 140-character limit for…

Read the full article

Social Media

How LikeAudience Can Improve Your Social Media Marketing

by Malorie Morrison April 1, 2011

LikeAudience is an up and coming social media research tool that reports on the characteristics of your Facebook fans, using the databases of Facebook applications myIQ and myPersonality to make these conclusions. While the Facebook users’ identity remains anonymous, their psycho-demographic…

Read the full article

Social Media

A Web Search Box Appears in Facebook

by Andrew Abrahams March 24, 2011

Some users may notice a slight – but significant – change to Facebook today. The social networking site has started testing a new feature: a web search box that appears at the top of the site. This may seem like…

Read the full article

Advertising

Facebook Tests Real-Time Ad Targeting

by Andrew Abrahams March 24, 2011

Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts. Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site…

Read the full article

Newer Posts Older Posts

Search for:

Topics

Account Based Marketing
Advertising
AI
Alerts
Analytics
Artificial Intelligence
Awards
Boston SEO
Branding
Business Intelligence
Chatbots
ClickZ
Client Services
Content Marketing
Creative
Customer Journey
Development
E-Commerce
Email
Event
Generative Search
Google
Infographics
Lead Generation
Marketing
Marketing Automation
Marketing Strategy
Media
Mobile
Overdrive
Press Release
Search
SEO
Social Media
Technology
Uncategorized
Video SEO
Website

Book a Call

Ready to move the needle? Schedule a no obligation call and we’ll give you some actionable insights to accelerate your marketing campaigns.

Book Now

Contact Us

Let us help you get a handle on your marketing program. Fill out a form to discuss your marketing goals. We would love to hear from you!

Infographic

SEO Ops Map

The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.

Access Now

Webinar

The Power and Psychology of Color

The Power and Psychology of Color - Webinar Slides & Video

Overdrive’s recorded webinar explores how you can leverage the power of color to influence behavior and shape perceptions around your brand or company.

Access Now

Webinar

Unpacking the Power of Retail Media Networks

Unpacking the Power of Retail Media Networks - Webinar Slides & Video

Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.

Access Now