Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

Facebook’s New “Deals-Feed”

by Andrew Abrahams March 18, 2011

Facebook news feeds will appear slightly different for many users, as the social networking site announces Deals in several cities. Those who subscribe to this new feature will receive announcements of current and ongoing deals either within their news feeds…

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Social Media

Avoid Social Media Mistakes With SocialEye

by Andrew Abrahams March 14, 2011

The recent news around a certain “slip-up” in a Chrysler tweet goes to show that social media marketers are only human. Although mistakes are made and often dismissed, they should not get to this point. In this world of real-time…

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Social Media

Web Persona Evaluator: Steps to a More Professional You

by Malorie Morrison March 9, 2011

A person’s Facebook newsfeed, LinkedIn profile, and Twitter page can tell a lot about them—maybe too much to a potential employer. A Microsoft survey found that 79 percent of U.S. hiring managers have used the Internet to better assess applicants. Social…

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Social Media

Gain Real-Time Insight on Your Facebook Engagement

by Andrew Abrahams March 8, 2011

The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and…

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Advertising

The Super Bowl Has Reach, But Does It Really Connect?

by Ty Velde February 8, 2011

Facebook “Likes” for Major Super Bowl XLV Advertisers Increase by just 0.19%. According to Neilson, a new all-time TV audience record was set on Sunday night, as the average home audience for Super Bowl XLV hit 111 million viewers….

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Mobile

Get Smartr: Twitter as Your News Source

by Andrew Abrahams February 1, 2011

A new application on the iPhone has been released, and focusing its attention on Twitter as its social platform of choice. The new application, Smartr, actually gives users the ability to use Twitter as their news source. Now having the…

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Social Media

Overdrive’s SocialEye Solves the Problem of Measuring ROI From Social Media

by Andrew Abrahams January 14, 2011

Arguably, the most important part of any social media strategy is demonstrating the return on investment. Showing the ROI in social media can sometimes get a little hairy, but it is a necessary piece to the puzzle. Fortunately here at…

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Social Media

Is Your New Year’s Resolution Social?

by Andrew Abrahams January 4, 2011

As 2010 ends and 2011 picks up speed, many people try and buckle down for their New Year’s Resolutions. With the success and continued growth in social media, who hasn’t set social media goals for 2011? It may be hard…

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