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Top Goals of Social Media Marketers: The What and The Why.

by Joe Webster October 20, 2010

Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why?…

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Media

R.I.P. – In Memory of Gap’s New Logo

by Joe Webster October 12, 2010

Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box…

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Social Media

Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

by Harry Gold June 30, 2010

CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations…

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