Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

Facebook officially switches from “Become A Fan” to “Like”. Like it?

by Andrew Abrahams April 23, 2010

Facebook recently announced that they would be shifting Facebook language from allowing users to “Become a Fan” of a brand or page, to being able to “Like” a page. Facebook felt that users would find this feature less intrusive and…

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Social Media

Following the Boston Marathon via Twitter

by Ty Velde April 11, 2010

If you’re looking to connect with the Boston Marathon online, one thing that’s for sure is that there is no shortage of options. If you go and search “Boston Marathon” via Google, you’ll be faced with over 1,480,000 options to…

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The Social Media and Paid Search Relationship

by Andrew Abrahams April 2, 2010

Both paid search and social media play crucial roles in the marketing efforts of brands these days, yet the approach taken when it comes to integrating either of these marketing channels is completely dissimilar. On the one hand you have…

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Social Media

YouTube Undergoes The Knife: See The New Facelift

by Andrew Abrahams March 31, 2010

You may notice yourself looking twice as you view a video on YouTube today. No, it’s not your eyesight, nor is it a pesky browser bug. YouTube has undergone a serious facelift to update and revamp its video page. With…

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ClickZ

Social Media + Search Marketing + Online Media = Success

by Harry Gold March 30, 2010

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…

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ClickZ

Digital Asset Optimization: Social Media Meets SEO

by Harry Gold March 29, 2010

When people say social media marketing helps you in search, what do they mean? Are we doing all this online socializing to simply get links and boost our page rank? The answer is a clear no. Launching and managing a…

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Social Media

Facebook Starts Sending Weekly Stat Reports to Fan Page Admins

by Andrew Abrahams March 26, 2010

Facebook has started to send the admins of Facebook fan pages weekly stats reports, great for measuring ROI of a social media marketing campaign.

Social Media

A Social Media Manifesto for 2010

by Ty Velde March 22, 2010

No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media. Companies are realizing that they can no longer sit on the…

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