Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

Turning One Ad Impression Into Ten

by Harry Gold October 27, 2009

Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my…

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Social Media

New Movie Releases Generate Big Buzz Using Social Media

by Brian Frye October 14, 2009

Two recent and upcoming movie releases have used the social media web in innovative ways to stir up interest and mystique surrounding the films. One in particular, “Paranormal Activity”, the horror film created on a reported $15,000 budget, has managed…

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Social Media

Online Marketing Expert Harry Gold of Overdrive Interactive to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology Day

by Andrew Abrahams October 9, 2009

BOSTON, MA (October 9, 2009) — On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss…

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ClickZ

Eight Ways Twitter Could Make Big Money

by Harry Gold September 29, 2009

The big news: Twitter is raising another $100 million on a valuation of $1 billion! Well I guess that seals it. Twitter is in it for the long haul, declaring its intention to remain a freestanding media company. But as…

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Advertising

Social Media Weekly Buzz

by Andrew Abrahams September 24, 2009

Twitter and Myspace have teamed up to beat Facebook to two-way Twitter sync, this coming shortly after Facebook rolled-out a feature for page admins to post page status updates simultaneously to their Twitter feeds. The micro-blogging service will soon also…

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Branding

Social Media Strategy & the Importance of Listening to the Conversation

by Ty Velde September 12, 2009

So, you’ve been tasked with developing a social media strategy, but where do you start? In most cases the focus is on building an actual presence, which means building your Facebook page, MySpace profile, Twitter page and YouTube channel. Then,…

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Social Media

Social Media Weekly Buzz

by Andrew Abrahams September 11, 2009

Facebook continues to make headlines this week with the release of their application for Google Android users, their integration into the just released iTunes 9, the implementation of @Mentions in status updates, and the launch of Facebook Lite. Twitter again…

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Media

Social Media Weekly Buzz

by Andrew Abrahams September 3, 2009

Welcome to the second edition of Social Media Weekly Buzz. This week, both Google and Facebook managed to steal the majority of the headlines. Gmail’s outage on Tuesday sparked widespread panic and led most people, ironically, to use Google search…

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The Power and Psychology of Color

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Unpacking the Power of Retail Media Networks

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