Social Media Marketing Archives

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Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the American Marketing Association

by Andrew Abrahams November 5, 2008

BOSTON (Nov. 05, 2008) — Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead a free American Marketing Association webcast entitled “Social Media is About Socializing!” on November 20. During this one-hour event, sponsored by Aquent, the…

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Gaming for Presidents

by Barb Wojslawowicz October 14, 2008

Presidential campaigning has been taken to a new level. Holly Rockwood, director of corporate communications at Electronic Arts confirmed that Obama’s campaign has paid for advertising in Xbox 360’s Burnout Paradise. In-game advertising has only been around for less than…

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Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA Seminar

by Andrew Abrahams October 14, 2008

BOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media…

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ClickZ

Getting Savvy With Appsavvy: Measuring Success

by Harry Gold October 14, 2008

Last time, Chris Cunningham, founder and CEO of appssavvy, the largest ad network of social applications, described how some brands use application advertising. Here he describes adoption rates, CPM rates, and his prognosis for MySpace, Bebo, and Friendster in their…

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Social Media

Online Marketing Expert and Overdrive Interactive CEO Harry Gold to Speak at New Marketing Summit

by Andrew Abrahams October 13, 2008

BOSTON (Oct 13, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to speak at the New Marketing Summit (http://www.newmarketingsummit.com/) on Overdrive Interactive’s successful social media marketing programs being held October 14…

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Social Media

Harry Gold, Overdrive CEO, to Speak at New Marketing Boot Camp

by Andrew Abrahams September 8, 2008

On Tuesday, September 9th, Harry Gold (our CEO) is scheduled to speak at the New Marketing Boot Camp. The event takes place at the Needham Sheraton in Needham, MA. Paul Gillin and Chris Brogan compiled the necessary tools and strategies…

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Social Media

Brand Marketer’s Wish List for Agencies of the Future

by Bianca Garcia September 8, 2008

An online digital marketing and interactive advertising survey by Sapient reveals brand marketers’ wish list for their advertising and marketing agencies. At the top of the list is greater knowledge of the digital space or expertise in interactive campaigns. Others…

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Social Media

Good News for Facebook Advertisers

by Bianca Garcia July 9, 2008

According to a quick poll by Mashable, readers think that Facebook is the social network that delivers the best ads. “Best” is described as ““most accurate, interesting and engaging.” Facebook ads seem to be considered the most relevant, which is…

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