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Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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Advertising

A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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Social Media

6 Reasons Why Social Media Marketing for B2B Rules

by Edwina De Abreu May 19, 2016

By now, most B2B companies should know that they need a strong social media presence to grow their brand. Not only do 84% of U.S. adults claim to have at least one social media account (University of Phoenix Survey), but also…

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Social Media

Instagram Algorithm Changes

by Alessandra Del Brocco March 28, 2016

You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand…

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Marketing

Webinar Series – Social Media Success for B2B

by Michele Martin March 11, 2016

Social Media Success for B2B – Tactics you can use today to drive social media marketing ROI. When it comes to success in social, for most B2B marketers, success and ROI can be elusive and hard to measure. But let’s…

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