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Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

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Marketing

3 Marketing Lessons from Mad Men

by Carolyn Berk May 23, 2014

Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few…

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Overdrive

NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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Branding

Overdrive Interactive’s New Twitter Design Guide for the April 2014 Redesign

by Jessie Burke April 28, 2014

On April 8, 2014, Twitter began to unroll a new design that became available to the general public on April 23, 2014. Overdrive has paid close attention to these changes, and is now releasing an updated Twitter Design Guide, written…

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Overdrive

Add Organic Call-to-Action Buttons to Your Facebook Posts for Increased ROI

by Andrew Conner March 5, 2014

The days of asking for engagement on Facebook have ended. With the latest algorithm changes, the social media giant is now punishing brands for low quality content like memes and content asking for likes/shares/comments. The new update “uses over a…

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

by Jessie Burke January 28, 2014

More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has…

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