Overdrive Interactive CEO Harry J. Gold explains that when it comes to social media marketing, the power isn’t where everybody thinks it is. Everyone is thinking about getting the like, or how many Facebook fans they have. But, social media…
A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with…
BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…