Driving Forward > Digital Marketing Blog
The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank
A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with…
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Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard
BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…
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