social media roi Archives

Webinar Series – Social Media Success for B2B

by Michele Martin March 11, 2016

Social Media Success for B2B – Tactics you can use today to drive social media marketing ROI. When it comes to success in social, for most B2B marketers, success and ROI can be elusive and hard to measure. But let’s…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

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Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

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Analytics

Introducing the Insights Dashboard from Facebook

by Andrew Abrahams June 8, 2010

Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data…

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