social media strategy Archives

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

Fall leaves and cooler days are tell-tale signs that the best retail day of the year is around the corner—Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping season. So,…

Read the full article

Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

Read the full article

Driving Forward > Digital Marketing Blog