Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…
Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…
No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media. Companies are realizing that they can no longer sit on the…
