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A Social Guide to the 2016 Grammys

by Michele Martin February 16, 2016

For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as…

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Advertising

Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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Social Media

Facebook is 12 Years Old

by Alessandra Del Brocco February 4, 2016

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry…

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Marketing

10 Ways Brands are Using Social Media Marketing for Good

by Bob Cargill February 2, 2016

Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take…

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Social Media

Social Buzz: Peach

by Alessandra Del Brocco January 29, 2016

Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If…

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Branding

How to #Hashtag Your Instagrams Like a Pro

by Alessandra Del Brocco January 18, 2016

Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with…

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