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Driving Forward > Digital Marketing Blog

20 Types of Selfies to Ask Your Audience to Share

by Bob Cargill February 4, 2015

It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than…

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Advertising

Get the Buzz on Twitter about Super Bowl XLIX

by Bob Cargill January 28, 2015

I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I…

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Analytics

How to Add Your Social Profiles to the Google Knowledge Panel

by Bob Cargill January 23, 2015

It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel. What this means is that when people search for your brand’s website using Google, they will now see more information than…

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ClickZ

5 Ways to Use Social Media to Make a Huge Impact in Real Life

by Bob Cargill January 13, 2015

As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels. That shouldn’t come as a shock to…

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Advertising

Digital trends, social media year in review, year in review, 2014 in review, social media in 2014, 2014 in social media

Social Media in 2014: A Year in Review

by Carolyn Berk December 11, 2014

It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide…

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Marketing

6 Brands That Are Killing It on Instagram

by Bob Cargill December 9, 2014

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the…

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Social Media

Marketers Need to Up Their Game on Facebook

by Erin Wylie November 24, 2014

Two recent announcements from Facebook, here and here, suggest that marketers will need to be more strategic than ever in order to reach their consumers. Facebook has just simplified its Privacy Policy, cutting out nearly three quarters of the content in the…

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Social Media

5 of Instagram’s Best-Kept Secrets

by Erin Wylie November 20, 2014

I usually have a hard time picking just one favorite, but when it comes to social media, Instagram is without a doubt my channel of choice. They say a picture is worth a thousand words, right? Or is it a…

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