Social Media Archives

Driving Forward > Digital Marketing Blog

Lessons Learned from 10 Terrific Tweets

by Bob Cargill November 11, 2014

There’s both an art and a science to writing for Twitter. To stand out from the crowd, you want to be creative and clever, but you also need to be smart and strategic in order to drive a high level…

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Marketing

Halloween Marketing

by Caroline Ryan October 31, 2014

October is one of the most crucial months for marketing because of the consumerist holiday, Halloween, especially with this year’s record number of people dressing up and celebrating the day of the dead. With the holiday spirit in full swing, and the…

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Social Media

How to Plan a Social Media Strategy in 12 Steps

by Bob Cargill October 15, 2014

Unless you’re a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable…

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ClickZ

10 Ways for Health Clubs to Flex Their Social Media Muscles

by Bob Cargill September 16, 2014

More than 50 million people belong to over 30,000 health clubs in the United States. They join these clubs to get in shape and stay healthy, to play sports and socialize, to pass the time and relax. When they’re working…

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Social Media

Why Does the Ice Bucket Challenge Work?

by Hannah Fitzsimons September 3, 2014

Anyone who’s been scrolling through their social media feeds this past month (so virtually everyone), has probably seen their friends, family members, and co-workers dump freezing cold buckets of ice water on their heads. The challenge, designed to raise awareness…

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Advertising

Buzzfeed is an entertainment and news media company

5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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ClickZ

10 Questions to Ask Your Social Media Audience

by Bob Cargill August 19, 2014

Engagement rate. It’s one of the most important metrics in social media. After all, you could have a boatload of fans and followers, but if only a few of them are engaging with your content, they’re worth next to nothing…

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Advertising

Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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