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2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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Advertising

5 Tips for AdWords “+Post” Social Ad Campaigns

by Shane Kelly April 16, 2014

Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.

Social Media

How Vine is Effective for Brands

by Samantha Hill April 16, 2014

You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and…

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