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Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Overdrive

Firefly Festival Goes Digital

by Emily Attwood January 21, 2014

‘Tis the season for music festivals across the country! I for one have always wanted to go to a music festival in my twenties because I feel like it’s one of those things you have to experience at least once….

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Overdrive

This Weeks Social Media Update: YouTube’s New Comment Section, Pinterest’s Popular Pins, and Twitter’s Custom Timelines

by Erica Casale November 15, 2013

Here are some of the biggest updates in the social media universe you may have missed this week: YouTube has changed its comments section– and it’s creating quite a stir. Last week, the video sharing site announced on their blog that…

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Branding

Four Reasons to Use YouTube Transcription for SEO

by Gregory Moore November 13, 2013

Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…

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