Driving Forward > Digital Marketing Blog
Analytics Firm Tries to Upstage TV Upfronts
The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.
Workshop: How to Use Twitter, LinkedIn and Facebook
4 Tips for Starting Your Social Media Strategy
Overdrive Interactive Wins Big at 2013 IAC Awards
We’re pleased announce that Overdrive Interactive has won six IAC Awards, including five best of industry awards.
What is the Future of Marketing? Timely, Relevant Content
Now that we have the answers to the questions about how many fans and/or followers do we have, or whom do we want to reach, it is now lead us to ask the all-important questions of “What do we want to say?” and “How do we say it to different global audience segments across multiple platforms?”
So your CEO wants to be on Twitter
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.