Social Media Archives

Driving Forward > Digital Marketing Blog

The New MySpace

by Danielle Laurion September 25, 2012

Everyone likes a comeback, right? What if it’s MySpace trying to make the comeback? 15 months after its acquisition by Specific Media, MySpace finally released a great sneak peek video of the new MySpace. While it’s not yet available, you…

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Social Media

LinkedIn Introduces Endorsements

by ASantilli September 25, 2012

LinkedIn introduces its newest feature – Endorsements. LinkedIn wants to make it easier for you to recognize your talented professional connections for their skills and expertise. With that, you can now endorse your friends or colleagues for certain skills that…

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Advertising

Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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ClickZ

7 Tips to Humanize Your Brand via Social Channels

by Harry Gold September 12, 2012

Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all…

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ClickZ

What a Facebook Ad Network Might Look Like

by Harry Gold August 21, 2012

The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I…

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Social Media

Marketing To Women Through Social Media

by JHeavey August 7, 2012

Women are social creatures. We like to gossip, shop, and talk about our purchases. It would only make sense that we also control 85% of U.S. purchases. This statistic, as well as a survey done by Women Marketing Inc. and…

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ClickZ

Socializing Thought Leadership

by Harry Gold July 25, 2012

At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality…

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Social Media

The Social Media Games A.K.A. the London 2012 Olympics

by Danielle Laurion July 23, 2012

If you’re anything like me, you’ve been excited for the 2012 summer Olympics ever since the 2008 Beijing Games ended. Two weeks of records being broken, rivalries going head to head and wondering if these athletes are even human makes…

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