Social Media Archives

Driving Forward > Digital Marketing Blog

Sentiment Toward Facebook Changes Post-IPO

by Leah Block July 12, 2012

In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial…

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Social Media

LinkedIn Rolls Out Targeted Status Updates For Brands

by Danielle Laurion June 19, 2012

After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry,…

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ClickZ

Social Media Marketing and the Brand Embrace

by Harry Gold June 19, 2012

At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company…

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Social Media

Facebook Pages Get Administrator Roles and Scheduled Posts

by Danielle Laurion May 31, 2012

Even with Facebook going public a few weeks ago, the updates have not slowed down. Today, Facebook adds five (yes, five) levels of page administrator roles and will be rolling out the ability to schedule posts. If you do not…

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Social Media

Pin From Print? Very Pinteresting.

by Tim Massinger May 29, 2012

While most print magazines are rapidly moving toward digital, if they haven’t already, some are trying to integrate print with their digital presence on Pinterest by allowing readers to pin pictures using Smartphone watermark scanning apps. These apps scan a…

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ClickZ

14 Social Media ROI Metrics You Can Use Right Now!

by Harry Gold May 23, 2012

Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what…

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Social Media

The Fan Gate is gone, but gated content is not.

by Sarah Mitus May 21, 2012

There was a lot of confusion when Timeline first came out around the fan-gate, or the ability to gate access to a piece of content until a user likes your page. As a tool used by many marketers to gate…

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Branding

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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