Social Media Archives

Driving Forward > Digital Marketing Blog

R.I.P. – In Memory of Gap’s New Logo

by Joe Webster October 12, 2010

Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box…

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Media

Introducing the New Twitter

by Joe Webster September 15, 2010

Say goodbye to the Twitter you know and love (or hate). Yesterday evening Twitter announced its plans to launch a faster, easier, and richer version of its web interface. The re-engineered Twitter is currently only accessible to a small percentage…

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Social Media

Will Americans Be More Likely to Share Location With Facebook Places?

by Joe Webster September 2, 2010

Two weeks ago Facebook announced a new feature called Places. If you’re one of the social networks 500 million users, you’ve likely heard about it. If you’re not, you’ve still likely heard about it. Facebook Places, like Foursquare, Loopt, and Gowalla, offers…

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Advertising

Facebook Ad Network – Is It Coming?

by Harry Gold September 2, 2010

On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

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