OK, so this is follow up to my column exploring the pros and cons of Facebook’s big change from “Fan” to “Like.” Now, while I was down on that change in my last column because change can be hard to accept,…
OK, in case you haven’t heard, “Facebook Fans” are now “Likes.” Let me repeat that so it sinks in – no more Facebook Fans. Those consumer relationships we’ve been chasing so diligently for two years – gone. Now we are…
If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…
If you’re looking to connect with the Boston Marathon online, one thing that’s for sure is that there is no shortage of options. If you go and search “Boston Marathon” via Google, you’ll be faced with over 1,480,000 options to…
Both paid search and social media play crucial roles in the marketing efforts of brands these days, yet the approach taken when it comes to integrating either of these marketing channels is completely dissimilar. On the one hand you have…
Missed what happened in social media this week? Here are some of the top stories to catch you up! Two big events happened on April 1, Gmail’s birthday and April Fool’s Day. Gmail was first launched on April 1, 2004…
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…
When people say social media marketing helps you in search, what do they mean? Are we doing all this online socializing to simply get links and boost our page rank? The answer is a clear no. Launching and managing a…
