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Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Branding

What Social Media Marketers Can Learn from Lokai

by Bob Cargill July 19, 2016

With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social media effectively. Unless whatever it is they…

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Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

by Michele Martin July 19, 2016

Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer…

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Advertising

3 Takeaways from the Facebook Algorithm Update

by Alessandra Del Brocco June 29, 2016

Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook…

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Creative

“10 Ways Social Media is New and Different” – Recap

by Rachel Levy June 27, 2016

Social Media trends are ever-changing. And in order to keep up with what’s new in the digital world, it is important to look towards the social media experts for advice. A great opportunity arose on Wednesday June 22nd, 2017 where…

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Marketing

Video Tip: Integrated Digital Marketing

by Michele Martin June 27, 2016

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO…

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Marketing

Social Media and SEO: Like Peanut Butter and Jelly

Q & A: Using Social Media for SEO

by Alessandra Del Brocco June 22, 2016

This week we sat down with our SEO specialist Ian Cappelletti to discuss why Social Media and SEO are the marketer’s dream team. We’ve vouched for this combo before, but today we’re going to dig into the specifics of how you can…

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