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Driving Forward > Digital Marketing Blog

Do You Follow Me? Twitter Introduces “You Both Follow” Feature

by Andrew Abrahams June 9, 2010

Ever want to know if you’re following the same people your friends are following? Forget sifting through lists, Twitter has just announced a new feature on their platform: “You Both Follow”. This new feature combines similar characteristics to Facebook (where…

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Social Media

Overdrive Interactive Releases Social Media Marketing Guide: “100 Ways to Make Friends”

by Andrew Abrahams May 17, 2010

Digital marketing agency provides marketers with checklist for increasing their friend, fan and follower base on social networking sites. Overdrive Interactive, an award-winning digital marketing agency specializing in social media marketing, has created a list of 100 different tactics that…

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Social Media

Social Games – Who’s Playing?

by Andrew Abrahams February 24, 2010

While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman. Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking…

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Social Media

Baby Boomers take their Communication Online

by Tenley Wilson January 28, 2010

The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current…

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Social Media

College Students Still Appreciate Facebook

by Andrew Abrahams December 15, 2009

Though statistics have proven Facebook’s fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey. Facebook is the favorite website among college students in 2009, with almost 28%…

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Social Media

Social Media is a Marketing Success

by Andrew Abrahams December 2, 2009

According to marketing pros, social media has found success as adoption and awareness continue an upward trend. A majority of companies have reported to be familiar with social networking, with ninety-one percent using at least one social media tool in…

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Social Media

Anonymity of Internet Brings Out Different Behaviors in People

by Andrew Abrahams November 30, 2009

A study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research. With people displaying less inhibited behaviors,…

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Social Media

Becoming Friends With Brands

by Andrew Abrahams November 18, 2009

Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience. A Razorfish study discovered that connected consumers – people who…

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