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Driving Forward > Digital Marketing Blog

Social Media Use on Mobile Devices Provides Opportunity for Marketers

by Andrew Abrahams November 12, 2009

One of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage. There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to…

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Social Media

Younger Women Adapt to Social Media Easier than Older Women

by Andrew Abrahams November 11, 2009

A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of…

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Social Media

Paid Social Networking Revenue Expected to Increase

by Andrew Abrahams November 2, 2009

According to Piper Jaffray, paid social networking sites, such as LinkedIn, Classmates.com and MyLife.com, are doing well and are expected to increase in revenue by 2013. In 2008, paid social media accounted for approximately $502 million in revenue. That number…

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Social Media

Facebook Snags Top Market Share, Yet Still Lags in Average Usage Time

by Andrew Abrahams October 28, 2009

It comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal…

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What is your marketing priority for 2010?

by Andrew Abrahams September 21, 2009

According to a recent study published by Unisfair, marketer’s top priorities for 2010 include new customer acquisition and customer retention and engagement. Thought leadership was also seen by many as an important factor to focus on for the next year….

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E-Commerce

Does Social Media Influence Your Travel Decisions?

by Andrew Abrahams September 15, 2009

A recent study by Ad-ology Research found that over half of US Internet users have not used the Internet to research travel-related topics, preferring instead to do so offline and through other means. Not surprisingly, Airfare was the number one…

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Social Media

10 Levels of Intimacy in Today’s Communication

by Andrew Abrahams August 20, 2009

The advent of web 2.0 and social media has not just revolutionized communication, but also significantly enhanced our global connectivity. Today, we are more intertwined on a global scale than ever before, ushering in a truly interconnected world economy. However,…

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Social Media

Rise in Use of Social Networks by Older Individuals

by Andrew Abrahams August 5, 2009

The overall usage of social networking sites in the US has increased by a total of 16% from Q2 2008 to Q2 2009. In addition, female users significantly outnumbered male users in Q2 2009, as nearly half admitted to visiting…

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