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Driving Forward > Digital Marketing Blog

How Effective is Twitter as a Promotional Tool?

by Andrew Abrahams August 4, 2009

As overall Twitter use continues to expand, so too has the interest of advertisers for using the service as a promotional tool. However, a discrepancy exists between consumers and advertisers over the effectiveness of Twitter as a medium for promoting…

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Social Networks Popular with Gays & Lesbians

by Andrew Abrahams June 24, 2009

A Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals – see more information…

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Women Who Blog

by Harry Gold June 5, 2009

Studies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them…

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Small Businesses Get Social

by Harry Gold June 4, 2009

Strength in numbers. It is not just big businesses that are communicating with customers using social media. Source: eMarketer, June 4, 2009

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How People Share Online Video

by Harry Gold May 28, 2009

In a world of continuous technological change, the concept of “new” can get old. That scale of usage would mean online video in the US is now as big as network TV. The most widely used platform for discovering and…

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The Problem with Social Media in the Office

by Harry Gold May 27, 2009

There is some good news and bad news about workplace social media. Source: eMarketer, May 27, 2009

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The Future of the Social Web: In Five Eras

by Harry Gold May 12, 2009

1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system3) Era of Social Colonization: Every experience can now be social4) Era of Social Context: Personalized and accurate content5) Era…

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Teens on Social Networks

by Harry Gold April 16, 2009

Social networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what…

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