In 2008, 74% of UK women went online everyday (up 3% from the previous year). Online shopping for these women was also extremely popular last year- 97% of UK women research products online, while 92% actually buy products online. Even…
Marketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009. Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America…
$64.3 million was spent on the advertising for the five Best Picture nominees for an Oscar in 2008. Below you can see the breakout where Benjamin Button had the most ad spending $31.0 million in the US. Regardless of the…
While the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared…
It is expected that by 2013, social network users will soar 44.2% from the current 79.5 million users. Within that jump, children are projected to have the highest percent of change with 61.1%. According to Debra Williamson of eMarketer, social…