When it comes time for your CEO to establish a presence on Twitter, I would recommend a phased approach, in which each step must be successfully managed and completed in order for the CEO to graduate to the next level with the ultimate goal of them establishing an individual presence and handle.
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.
In a time when cassettes and CDs are obsolete, the traditional methods of promotion and marketing in the music industry are close behind. The panelists at the “Music Artists go Entrepreneurial” Summit at Stanford; Chamillionaire (@chamillionaire), Hammer (@MCHammer), and Mistah…
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