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Driving Forward > Digital Marketing Blog

Social Media Buzz of the Week

by CLloveras April 1, 2010

Missed what happened in social media this week? Here are some of the top stories to catch you up! Two big events happened on April 1, Gmail’s birthday and April Fool’s Day. Gmail was first launched on April 1, 2004…

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Social Media

The Fortune 500 meets Social Media

by Tenley Wilson March 5, 2010

A study by the University of Massachusetts Dartmouth Center for Marketing Research reported on the adoption rate and use of social media marketing by Furtune 500 companies. The top 100 companies on the Furtune 500 list were more likely to…

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Social Media

Can Twitter Users Predict the Outcome of the Oscars?

by Tenley Wilson March 4, 2010

According to input provided by Twitter users that was released by Waggener Edstron Worldwide, the conversations around Ocscar nominated films could help predict the winners. According to the analysis of the conversations around the films, the “Hurt Locker” seems to…

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Branding

How Lady Gaga Moves More than Just her Body

by Barb Wojslawowicz February 26, 2010

Pop sensation Lady Gaga has managed to sell 8 million albums since 2008, in a time when no one is buying CDs. How did she do it? By leveraging social media and developing creative partnerships to sell product, albums and…

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Social Media

Twitter Grows to 50 Million Tweets Per Day

by Andrew Abrahams February 23, 2010

Twitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to…

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Social Media

Social Networking Site Use Up 82% in December 2009

by David Gibson February 22, 2010

According to statistics just released by Nielsen, we are spending more time than ever on social media sites. The average social-networking user increased their time on sites like Twitter and Facebook to five and half hours per month this past…

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E-Commerce

Highlights from Comscore Digital Year in Review

by Tenley Wilson February 12, 2010

ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics: E-commerce is down by 2%, marking the first year that the category showed negative growth The number of unique searchers increased by 6% Facebook and…

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Social Media

What’s Your Social Media Engagement Strategy?

by Andrew Abrahams February 11, 2010

Best Practices of Social Media Engagement Many companies are replacing traditional methods of direct marketing with social media. The companies with successful social media campaigns thus far have focused on designing the channels, monitoring the conversation, developing content, and measuring…

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