Twitter recently unveiled a new feature that allows users to view trending topics according to city or country. Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending…
Many consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of…
Recently released data from Forrester Research has coined the term “The Conversationalists” for people that post a status update on a social networking or microblogging website at least once a week. The Forrester data was analyzed and published in this…
Click above image to enlarge The recent special election to fill the vacated US Senate seat of the late Ted Kennedy in Massachusetts was certainly one of the most highly charged and closely followed statewide elections in recent history, both…
A study by The Bivings Group showed that all of the top 100 newspapers in the US had at least one Twitter account, although many failed to publicize their accounts. Two-fifths of newspapers did not have a link to a…
“Your Brand is what identifies your business to consumers.It resides in the hearts and minds of your customers and prospectsas the sum total of their experiences with and perceptions of your company.”– SEMPO Branding With Search Marketing If you were…
Twitter has become the water cooler of the Internet, and is a valuable tool to determine what is being discussed around the world at any moment. It also serves as a unique time capsule. Twitter recently released the Top Twitter…
When it comes to social media, many have looked to music and entertainment as key forces that have helped to shape and evolve this medium. The below article is from a newsletter that I subscribe to called, The Lefsetz Letter…
