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Driving Forward > Digital Marketing Blog

FarmVille More Popular Than Twitter

by Andrew Abrahams December 4, 2009

As Facebook hits 350 million users around the globe, one of its most popular applications, FarmVille, is rivaling another popular social media site, Twitter. In a meeting with TechRadar, Facebook revealed that its website garnered about 200 billion page views…

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Social Media

The 411 on Twitter’s New Retweet Functionality

by Andrew Abrahams November 24, 2009

Twitter has recently launched a new retweet functionality intended to solve tweet attribution confusion, the repetitive nature of retweets, and messy editing of the original tweet. Since the functionality is still in BETA, not everyone has access to this feature…

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Social Media

Twitter a "Missed Opportunity" for Fortune 100 Companies

by Andrew Abrahams November 17, 2009

An interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter’s popularity to connect with consumers, despite Twitter large user base. The report points out that 50 million people worldwide currently…

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Social Media

Consumers, Brands and Social Media

by Andrew Abrahams November 6, 2009

Social media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Research shows…

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Social Media

Younger Generations and Internet-Ready People Use Twitter the Most

by Andrew Abrahams November 3, 2009

Studies by the Pew Internet & American Life Project show that 33% of adults ages 18 to 29 are updating their statuses online using Twitter and other popular social networking websites. These findings contrast earlier studies by Pew that users…

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Advertising

If You Build It, They Will Come

by Andrew Abrahams October 30, 2009

Advertisers, that is. The ‘IT’ in this case being social media. The popularity of social media has finally reached the point where marketers believe they can profit from it, and it seems that everybody wants in on the game. For…

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Social Media

Facebook Snags Top Market Share, Yet Still Lags in Average Usage Time

by Andrew Abrahams October 28, 2009

It comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal…

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Media

What We Can Learn from NBA Players and TV Stars

by Bianca Garcia October 28, 2009

… on Twitter. If you’re on Twitter (and I hope you are), you might have noticed the influx of celebrities there – movie stars, professional athletes, TV hosts, chefs, etc. Usually, they’re just on Twitter to tweet about random ideas…

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