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Get the Buzz on Twitter about Super Bowl XLIX

by Bob Cargill January 28, 2015

I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I…

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Advertising

Digital trends, social media year in review, year in review, 2014 in review, social media in 2014, 2014 in social media

Social Media in 2014: A Year in Review

by Carolyn Berk December 11, 2014

It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide…

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ClickZ

10 Ways to Build a Social Media Audience

by Bob Cargill June 25, 2014

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…

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Marketing

Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

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