The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the…

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In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns…

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Working in a marketing agency, I’m surrounded by buzz words like ‘social media’ everyday. Recently, however, this new phenomenon turned up in a place I never expected: the Museum of Fine Arts. I was there for a few hours before…

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Wouldn’t it be great to have 50,000+ followers? Entertaining a large chunk of the Twitteratti following what you do and reading what you read? It’s a unique place to be in and can be quite an ego boost. This particular…

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If you’re new to Twitter (yes, many people still are new), getting followers can seem like rocket science. Twitter has evolved since a year ago, when everyone followed everyone back. Now social media is a glamorous affair, with celebrities, companies,…

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There are websites for everything and everyone. As a media planner, it is often difficult to narrow down the list of sites to advertise on because there are so many. But what happens when a client’s campaign is so targeted…

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Everyone has seen those annoying little pop-up ads for “Hot Singles Want to Meet You Now” that are part of the endless clutter of Internet advertising. Now imagine the smiling image used to promote the service is of your wife….

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Even in a world of twitter, email, text messages and instant messages, nothing beats receiving a greeting card in the mail; as in your mailbox on the side of the road. I admit that I love sending and receiving cards….

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