In our new series on SEO for video, we’re giving away our best-kept secrets on video optimization. You’ve probably heard the term video optimization before – but how do you make sure your videos are optimized for YouTube? Well, lucky…
Overdrive Interactive takes pride in the fact that our team is made up of digital marketing experts. With that, we have an opportunity to share the knowledge of our experts with those who may be seeking to educate themselves or…
Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…
According to data provided by Cisco, over 80% of consumer internet traffic will consist of online video by 2020. This goes to show how video marketing has become a crucial part of the competitive digital marketing landscape. While it’s…
YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both…
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…
If you’ve scrolled through Facebook in the last month, you’ve probably seen at least one video of people posed, stock-still, as a camera moves around the space. The videos are short, about a minute long. They’re all part of the…
Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only…
