Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…
Video is one of the most useful tools in your digital marketing arsenal. Among its advantages are engaging with users and driving traffic to your website. Unlike still images and pure text ads, video forces users to stop scrolling in…
Overdrive Interactive takes pride in the fact that our team is made up of digital marketing experts. With that, we have an opportunity to share the knowledge of our experts with those who may be seeking to educate themselves or…
Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…