Miller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of…
TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads…
JC Penney has struck a funny bone with men and women alike, with a video ad called “The Doghouse,” which tells the story of a man who purchases a dual bag vacuum for his wife. After receiving the vacuum, the…
One of Overdrive’s clients markets heavily to people who live in the US, but have close ties to family and friends who live in other countries. In doing research for this client, the media team came across an article on…
Just came across a very interesting company – Immersive Media Corporation (http://www.immersivemedia.com) – and their products and services are going to change the way you view online motion video. Everyone is familiar with the 360 degree views of hotel rooms,…
A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as…
