Many consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of…
Click above image to enlarge The recent special election to fill the vacated US Senate seat of the late Ted Kennedy in Massachusetts was certainly one of the most highly charged and closely followed statewide elections in recent history, both…
Users are able to share presentation slide shows, documents and other PDFs on their websites or blogs with SlideShare, a slide hosting service that has taken social networking to another level. SlideShare’s features include the option to add audio commentary…
Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos. Offering a service like this, provided it works as described, is…
Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience. A Razorfish study discovered that connected consumers – people who…
An interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter’s popularity to connect with consumers, despite Twitter large user base. The report points out that 50 million people worldwide currently…
One of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage. There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to…
A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of…
