In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…
Here are some of the biggest updates in the social media universe you may have missed this week: YouTube has changed its comments section– and it’s creating quite a stir. Last week, the video sharing site announced on their blog that…
Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…
YouTube has recently rolled out a new feature to all users. The new channel elements include: channel art, a channel icon, channel description and web links. Below is a step-by-step guide to switching your channel. Step 1: Go to https://www.youtube.com/onechannel…
YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great…
Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what…
I would like to start off by saying I am a car fanatic, and if you are anything like me, you constantly have your finger on the pulse of the auto industry and watch reruns of Top Gear. This past…
It seems like this is the year for face lifts in social media channels. So its about time that YouTube joined in and upgraded its homepage. After the largest worldwide video-sharing community spent time listening to its users, the goal…
