Customer Journey Audit & Recommendations
Overdrive Interactive’s Customer Journey Audit will break down the essential ingredients that take a prospect from impression to sale and recommend what tactics you can employ to improve campaign performance and sales velocity.
The Customer Journey Audit includes:
- Complete Customer Journey Process Review: Auditing your customer journey and all data points across your marketing tech stack.(Google Analytics, Salesforce, Pardot, etc.)
- High-Impact Digital Touchpoints Failures: Identifying high-impact points of optimization and optimizing those components for increased performance and ROI.
- Nurture Campaign Review: Identifying nurture campaign glitches that misalign across email, digital media, and social so that you can escalate content engagement to contact requests.
- Media Recommendations: Make sure your paid and earned media presence is in front of the right people at the right time.
- Analytics and Dashboard Audit: Give momentum to your analytics to yield actionable insights so that you can optimize your marketing efforts.
Why get a Customer Journey Audit?
Our goal is to help you identify the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI.
From providing you insights on your target persona to giving you advice on using proper channels to attract and retain customers, the Customer Journey Audit will be a comprehensive review of your organization’s marketing infrastructure.
We will help you:
- Fix problems that impair your demand generation
- Gain confidence in your marketing efforts
- Make sense of your marketing efforts
- Take action against your data
Every audit includes actionable observations and recommendations that you can implement right away.
In this 30-minute meeting, we’ll discuss the prerequisites, timing, and applications for your free Customer Journey Audit