Integrated Digital Campaign

Summary

AAA of Southern New England needed to promote services beyond roadside assistance. Overdrive launched its paid search campaign to promote Travel, Auto Insurance, Auto Loans, and more. Overdrive also worked to manage online media campaigns to promote the services, and created a landing page tool so AAA could quickly set up destinations for each campaign complete with offers and calls to action.

Paid Search
Facebook Ads
Online Media: Banner Ads
Online Media: Rich Media and Animated Banners
Email Marketing
Landing Pages
Cross-Site Tracking

Paid Search

The campaign for AAA of Southern New England targeted the club’s geographic territory. The goal was to drive leads and revenue from consumers seeking AAA offerings. Real-time tracking allowed for the reporting of key data including quote requests facilitating rapid ROI optimization.

Facebook Ads

Facebook ads for AAA of Southern New England targeted Facebook users in the area that were interested in traveling, vacations, and more in addition to liking AAA.

Banner Ads

Overdrive developed a suite of banner creative to promote AAA of Southern New England’s Travel and Financial Services product lines, offering customers in the area great travel deals and auto insurance rates in addition to many other great deals.

Fall Travel Partners

Club Deals

Cruise and Tour

Rich Media and Animated Banners

Overdrive created a variety of rich media banners on the PointRoll platform to facilitate a wide range of engagement while never forgetting to drive consumers towards offer-based direct marketing objectives.

Dedicated Emails

Overdrive managed opt-in email rental programs, testing and promoting a wide variety of subjects, offers, and list providers.

Landing Page Generator

Overdrive developed and deployed a custom Landing Page Generator that integrated seamlessly with the AAA’s CRM system and facilitated rapid landing page production and A/B testing.

Results

Overdrive’s pragmatic and performance-driven approach has significantly increased leads, revenue, and media ROI for AAA of Southern New England.