Branding and Website Design

Summary

Community College Limelight came to Overdrive to develop a brand and a compelling interactive hub to celebrate the powerful impact that community colleges have on the lives of students, families, and local economies.

Logo Design
Logo Animation
Brand Development
Asset Creation
Web Design
Web Development

New Brand, New Website

The brand itself for CCL needed to be approachable, memorable, and reflect the institution of community college and students. The website was meant to be focused on branding, user experience, and relationship building, with easy journey paths for the different audience members.

Selecting an Identity

Logo and Color Palette Concepting

After extension research and mood board explorations, different icons and wordmarks were concepted and paired with color palettes that were rooted and popular in the education space.

Establishing an Identity

Brand Elements Build-Out

After rounds of collaborative feedback, the selected playful and vibrant logo was developed further into secondary iterations and animation. A logo package was created to ensure consistency across digital and print.

Asset Creation

Infographic Design Options

Engaging and educational infographic designs were developed to support the student stories featured on the site and statistics that proved the benefit of attending community colleges. These infographics were also developed as print files to be handed out at events and to public officials to raise awareness.

The Audience

The first consideration of the site surrounded the user paths, actions, and secondary actions that different audience members would take on the site, like signing up for the newsletter, exploring scholarships, or submitting their own student stories.

UX/Navigation

The site navigation evolved as content and future-state needs were determined. At its core, the navigation and structure required simplicity so content was easily searchable.

UX/UI Wireframes and Homepage Design

The site was wireframed out for the Homepage and Student Spotlight page to help determine content hierarchy and user functionality.

Website Development and Launch

The design of the site itself had to balance spotlighting students while also keeping focus on community colleges as a whole.

CMS and Martech Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies).

Successful Launch

“Thank you so much for making a beautiful website–it is truly a dream come true.”