Website Redesign

Summary

CompSource Mutual needed a new website to support its future plans for expansion and growth. Their goal was to create a unique experience for their different audience segments in their industry of workers comp, while also featuring messaging that spoke to their key benefits and company story.

Strategy
User Experience
User Interface
Responsive Web Design
Web Development
Organic Search Engine Optimization
Landing Page Development

Website Design Themes

The website design theme and imagery were focused on empathy and strength, balancing and reflecting the relationship of business owners to workers who would be relying on their employer and CompSource Mutual should an injury occur while on the job.

Site Map

A new site map was developed based on extensive competitor research, the current website, new content, and direction, and the different audience experiences and usages for the site.

Wireframes

Wireframes were laid out for the most prominent pages and page templates to aid in content development efforts and organization. An evolved mega menu structure that allowed for content and contact CTAs in the nav was also developed.

Icon Development

A refreshed and expansive icon set was developed as part of the site redesign to help visually direct audience members to the services and industry pages that pertained to them.

Homepage Concepts

After wireframe approval, Overdrive created three concepts for the homepage, making prominent use of existing brand elements in the designs to create a new, refreshed look for the site.

CMS and Martech Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies), as well as making it easier for the client to edit pages and create new ones using tools that dramatically speed up the process. With a focus on responsive design, Overdrive created customized templates to tell CompSource’s story from top to bottom, rather than the generalized templates of the past.

Landing Page Creation

With the new website now in place, action-oriented landing pages were developed to support future paid search and digital campaigns.

Whitehat SEO

Overdrive assessed CompSource’s online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.

Content Development
Meta Tag Development
Keyword Deployment  & Interlinking
Call-to-Action Integration
Company-Wide Trainings
Overall Site Health Assessments
Blog & Site Assessments
Code Compliance
XML Sitemap
Keyword Level Rank &  Competitive Tracking