Website Redesign

Summary

Continental Resources came to Overdrive looking for a complete overhaul of www.conres.com. The goal was to update the look, feel, and functionality of the site to bring it up to 21st century standards. Overdrive created a new website that is much more than just the online brochure offered by the old site.

Branding
User interface
Strategy
Web guidelines
Responsive web design
Web development

Homepage Design

Overdrive conducted an extensive branding exercise with key client stakeholders and executive, ensuring the updated look and feel would be consistent with the long-held values of Continental Resources.

Site Architecture & Wireframes

Overdrive created an entirely new site architecture, and developed a set up templated wireframes from scratch based on client needs, and the required features list. Wireframes for page templates were approved, and the resulting templated allow for quick spin-up of new pages moving forward.

Design

The new website look and feel came out of the branding exercise conducted with the client. Overdrive created new a new color palette , imagery, and icon sets to ensure the site reflected a modern, agile company.

CMS and Martech Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies) and made it easier for the client to edit pages and create new ones using tools that dramatically speed up the process.