Integrated Website Development

Summary

Overdrive was engaged to build a brand new, responsive, SEO-friendly, high-converting website for Engine, and to build a system to replace outdated back-end databases and customer portal tools.

Expert Engine is a resource for Businesses and Law firms seeking verified expert witnesses, expert consultants, and expert researchers. They have a database of over 30,000 verified experts that is constantly growing and evolving to meet client needs.

Information Architecture

Overdrive developed a completely new information architecture that provides a clear and easy path for users to search the expert database and submit a project request.

Experts were also organized by new “disciplines” that Overdrive developed. These disciplines not only aid in categorization but provide great SEO content that was lacking on the old site.

UX Design

Overdrive focused on a clean and modern UX design philosophy that puts expert search functionality and calls to action in highly prominent positions on key pages.

Pages and Features

Highly Searchable
Mobile friendly
SEO optimized
Browsable database of thousands of experts
Back-end customer portal
Back-end internal project and expert management tools

Website Traffic Preservation and 301 Mapping

Individual expert profiles had built up SEO rankings for very specific keywords relating to their expertise. This made it vital to deploy a surgical redirect strategy to preserve rankings while all expert profiles moved to new URLs.

Expert & Business Portal

Exert signup
Expert profiles
Expert newsletter
Expert FAQ
Invoicing management
Internal expert search
Internal project management

Organic Search Engine Optimization

Target keyword selection
Meta Data
Header Tags
Keyword Usage
New optimized content
Sitemaps
Redirect strategy

Conversion Optimization

Success!

+21%

Monthly Organic Search Traffic

+300%

Website Conversion Rate

+414%

Total Site Conversions