Integrated Digital Marketing

Summary

Mimecast came to Overdrive to help build their brand, grow their digital footprint, drive traffic and engagement from their target audience and, of course, to grow revenue.

Customer Journey Mapping and Strategy
Paid Search Marketing (SEM)
Media Planning and Management
Display Media
Paid Social
Display & Remarketing
Marketing Stack Integration
Unified Dashboard & Analytics

Customer Journey Mapping

Overdrive planned and wireframed Mimecast’s end-to-end customer journey from the first ad impression to the last landing page, and built all its required components in one shot.

End-to-End Media Management

Overdrive planned and managed direct response media across multiple channels including search, social, OTT, display, and more.

Paid Search

Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion-optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI. In preparation, Overdrive assessed:

Previous program history
High-value keywords
Ad text optimization
Program history tracking

Display Media

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. This ensured Mimecast’s presence around key content as well as based on user intent. The result would capture the right audience at the right time.

Paid Social

Overdrive’s media approach expanded into the realm of paid social as well, allowing Mimecast’s presence to further expand into their prospect’s social feeds.

Tag Management

Overdrive managed Mimecast’s tag management system including migration from one legacy system to another. A several month-long process, which included an initial audit of the legacy system, review of all tags, migration to the new system as well as further goal and action build-out within the new Tag Manager.

White Hat SEO

Overdrive assessed Mimecast online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.

Content Development
Meta Tag Development
Keyword Deployment & Interlinking
Call-to-Action Integration
Company-Wide Trainings
Overall Site Health Assessments
Blog & Site Assessments
Code Compliance
XML Sitemap
Keyword Level Rank & Competitive Tracking