PVS-logo-FINAL–TM_CMYK

Paid Social Campaign

Summary

PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.

  • Account audit and restructure​
  • Expansion into Facebook (from Meta only)​
  • Creative refresh​
  • Testing new ad formats​
  • Targeting analysis and update​
  • Interactive dashboard creation​
  • Landing page analysis and testing

Paid Social Campaign​

Overdrive was tasked with raising awareness of the brand, and driving phone and web vet clinic appointments. Paid Social via Facebook and Instagram was a key component of this multichannel effort.

Success!

+75%

Click Through Rate

-22%

Cost Per Booking

-32%

Cost Per Click

See our services in action

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