Integrated Digital Marketing

Summary

Veracode came to Overdrive to assist them in designing an integrated digital program with ABM elements that would help them meet their lead generation goals.

Veracode is an application security company based in Burlington, Massachusetts. Founded in 2006, the company provides an automated cloud-based service for securing web, mobile and third-party enterprise applications.

Digital Strategy Development
Paid Search Management
Paid Social Media
Landing Page Design & Development
Banner Creative
Targeted Company and Contact Database Development
ABM/Content Syndication
Campaign Tracking and Web Analytics

Media Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. The result would capture the right audience at the right time.

Paid Search Management

Overdrive utilized paid search to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Retargeting Campaign Management

Overdrive also used retargeting to keep Veracode top of mind within their desired audience and to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Paid Social Media

Overdrive utilized a paid social campaigns on Twitter and LinkedIn to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Landing Page Design and Development

Overdrive helped Veracode design and develop landing pages and corresponding thank you pages that focused on lead generation. These pages both simplified the conversion process and increased conversion rates amongst their targeted accounts.

Media Creatives

Overdrive launched both content targeting and retargeting campaigns, utilizing a variety of banners that drove consumers towards conversion-oriented landing pages.

ABM and Content Syndication Creative

Overdrive teamed with several of our most trusted and successful ABM/content syndication vendors to generate qualified leads for Veracode from their targeted account list.

Campaign Tracking and Web Analytics

Overdrive utilized a full battery of campaign and web analytic platforms including Google Analytics, MediaPlex, AdWords tracking and CRM tracking.

Success!

+52%

Paid Search
Conversion Rate

+116%

Paid Social
Conversion Rate

-39%

Cost Per
Acquisition