Marketing That Performs.
Teams That Deliver.

At Overdrive, we don’t just make noise—we move the needle. We help brands cut through the clutter, build smarter campaigns, and turn every dollar into measurable growth. With creativity, data, and relentless execution, we empower marketers to outthink, out-hustle, and outperform.

Who We Are

Overdrive is a full-service digital partner built for brands that demand more than vendor support—they need strategic firepower and operational efficiency. We fuse smart strategy, targeted media, and performance-driven creative to deliver results that can be measured in pipelines, revenue, and growth.
We empower marketing leaders to thrive—not just in the market, but inside their organizations. With sharp insights, human storytelling, and transparent data, we help you build alignment, earn trust, and unlock the full potential of your programs—and your team.
Our approach is innovative, our mindset is scrappy, and our partnerships are built on trust and accountability. Because in a world of complexity, what matters most is who you're in it with.

What Makes Us Different

Hyperlocal Execution with National Efficiency

From SEO to paid media to listings management, our hyperlocal solutions ensure your brand is seen, clicked, and visited in the exact markets that matter—from 5 to 5,000 locations.

Brandformance that Delivers

Overdrive blends storytelling and science. Our campaigns deliver both brand equity and performance—awareness, engagement, leads, and revenue. You don't have to choose.

Smarter Spend. Stronger Results.

We help you get more from every dollar. Whether it's through smarter media planning, process automation, or better vendor alignment—efficiency is in our DNA.

Executive Access. Expert Support

We're hands-on, proactive, and transparent. You'll work directly with seasoned strategists and subject matter experts who understand your market, your goals, and your pressure to perform.

Reporting that Means Business

We translate campaign metrics into boardroom-ready insights. With Overdrive, you'll always know what's working, what's next, and how your marketing is driving growth.

Local Impact. National Scale

From SEO and paid media to listings management, we make sure your brand shows up, gets clicked, and drives foot traffic in the markets that matter—whether it’s 5 locations or 5,000.

Brand Building that Performs

Overdrive blends storytelling with data to deliver both sides of the equation—brand equity and performance. Our campaigns don’t just create impressions; they drive awareness, engagement, leads, and revenue. With us, you don’t have to choos

Smarter Spend. Stronger Results.

At Overdrive, we fuse AI-driven intelligence with seasoned human strategy to squeeze more impact from every dollar. Smarter media planning, faster automation, and tighter vendor alignment—so your marketing runs leaner, sharper, and built for growth.

Executive Access. Expert Support.

We're hands-on, proactive, and transparent. You'll work directly with seasoned strategists and subject matter experts who understand your market, your goals, and your pressure to perform.

Reporting that Means Business

We translate campaign metrics into boardroom-ready insights. With Overdrive, you'll always know what's working, what's next, and how your marketing is driving growth.

Meet Our

Leadership Team

Rob Murray
Rob Murray
CEO
Jeff Selig
Jeff Selig
Chief Strategy Officer (CSO)
Francis Ferrara Jr.
Francis Ferrara Jr.
Chief Financial Officer (CFO)
Joel Breen
Joel Breen
Chief Revenue Officer (CRO) / Head of Growth
Heather Pidgeon
Heather Pidgeon
VP, Group Account Director
Peter Cesiro
Peter Cesiro
VP, Group Account Director
Dan Geller
Dan Geller
Director of Paid Media
Hailey Burnham
Hailey Burnham
Associate Director of Media
Mike Mckenzie
Mike Mckenzie
Director of Demand Generation

Our Culture & Values

01  We're Accountable
We take ownership of our actions and are transparent in our work.
02  We're Scrappy
We ask questions and are open-minded. Where others see big problems, we see big solutions.
03  We're Innovative
We bring bold thinking to our work, challenging the status quo to drive cutting edge solutions.
04 We're Caring
We build strong relationships with our partners and communities to create a supportive and inclusive environment.

Ideal For

We partner best with organizations that share our values and approach to marketing.

Trusted by Leading Brands

We work with innovative companies across industries who trust us to deliver results.